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Adv 350 Assignment five

п»їMeghan Rozman

Assignment 5

ADV three hundred and fifty

A48367304

Physical exercise 10

1 )

Magazines

Nat News

Outdoor

Net TELEVISION

Spot TV

Cable TV

Net Radio

TOTAL

Canon

7095

1011. 2

212. you

4914. two

51. two

763. on the lookout for

0

14, 047. 6th

Mita

1829. 2

716. 3

505. 6

3222. 7

134

405. one particular

778. eight

7592. six

Ricoh

1164. 2

1471. 9

0

1265. several

226. some

1345. on the lookout for

0

5474. 1

Razor-sharp

2862. a few

311

thirty seven

3525. 7

1189. almost eight

859

zero

8785

Xerox

37. 2

635. 6

2 . some

547. two

0. several

0

0

1223. 1

TOTAL

21 years old, 912. several

4146

758. 1

13, 475. five

1602. you

3373. on the lookout for

778. 8

37122. 5

2 . Canon is biggest spender with $14, 047, 600 in total spending.

3. Ricoh spent $1, 345, 900 total on wire.

4. Cannon spent the most on network TV with a total of $4, 914, 200.

5.

Magazines

Natl Newsp

Outdoor

Net TV

Area TV

Cable television

Net Radio

Total

Cannon

50. your five

7. a couple of

1 . 5

35

zero. 4

a few. 4

0

100

Mita

24. you

9. 5

6. six

42. some

1 . almost eight

5. 3

10. several

100

Ricoh

21. 3

26. on the lookout for

0

twenty three. 1

four. 1

twenty four. 6

zero

100

Sharpened

32. six

3. 5

0. 4

40. 1

13. 5

9. eight

0

75

Xerox

three or more

52

0. 2

44. 7

0. 1

0

0

75

6.

Magazines

Natl Newsp

Outdoor

Net TV

Spot TELEVISION

Cable TV

Net Radio

TOTAL

Canon

54. 6

twenty-four. 4

twenty-eight

36. your five

3. a few

22. 6th

0

37. 8

Mita

14. one particular

17. three or more

66. 8

23. 9

8. 4

12

90

20. your five

Ricoh

on the lookout for

35. a few

0

9. 4

13. 1

39. 9

0

14. 7

Sharp

twenty two

7. your five

4. being unfaithful

26. a couple of

74. several

25. 5

0

23. 7

Photocopied

0. 3

15. three or more

0. three or more

4. 1

0

0

0

three or more. 3

TOTAL

100

75

100

75

100

95

100

95

7a. Countrywide Newspaper- 52%

Network TV- forty-four. 7%

7b. Xerox doesn't advertise greatly on net TV or perhaps national magazine, it has the best share of voice and is the lowest spender in net TV which has a total of 4. 1% of the spending budget within net TELEVISION SET. It is the second lowest spender and provides the second least expensive share of voice in national newspapers with zero. 3% of it's spending budget in countrywide newspaper.

7c. I would inform Xerox to improve their advertising and marketing timing strategy to one where they advertise more heavily during times once their competition are not marketing as weighty. They should as well switch or disperse their very own ads to a...

24.08.2019

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