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Alcoholic Beverage and Energy Drink

BRAND CONSCIOUSNESS & BUYER

SATISFACTION of TZINGA

Summer time Internship Project Report

Posted towards Part

Fulfillment

Of

Post Graduate student Diploma in Management

(Approved simply by AICTE, Govt. of India

Academic period

2010-2012

Submitted To: Posted By:

Shilpa Puri Debashish Sabhapandit

IMC, New Delhi International Supervision center PGDM

BRAND UNDERSTANDING & CUSTOMER

SATISFACTION of TZINGA

Summer season Internship Project Report

Posted towards Incomplete

Fulfillment

Of

Post Graduate student Diploma a manager

(Approved simply by AICTE, Govt. of India)

Academic treatment

2010-2012

Submitted By:

Debashish Sabahapandit

Beneath the guidance of:

INDUSTRY GUIDEFACULTY GUIDE:

Ujawala MishraMiss Silpa Puri

HUMAN RESOURCES Manager

Hector Beverages Pvt. Ltd IMC, New Delhi

PREFACE

Hector Beverage Pvt. ltd a brand new beverage firm is here to modify the rules and compete resistant to the beverage dominant.

The main objective of Hector Beverage Pvt ltd is always to capture the market and located the brand in the mind from the customer. The primary targeted customers are university students, sports person. Since the drink segment is actually a diversified part. The competition is definitely high and many more substantial brands in fact it is difficult for any new company to capture industry.

ACKNOWLEDGEMENT

Zero task whatever big or small may be completed without right guidance and encouragement. It provides us a great pleasure to our deep perception of appreciation and respect to every one who created a congenial atmosphere pertaining to successful completion of this task.

In doing this task, I have been really privileged to get support from a large number of experienced people. My spouse and i am deeply indebted to Mr Neeraj Kakkar (CEO), Mr James Paul Nattal (CFO), Mr Suhas Misra (COO), Miss Ujwala Mishra (HR EXECUTIVE ) Mister Gaurav Sharma (Area manager) for offering me the chance to undergo my own project in their esteemed corporation and for giving their timely suggestions & valuable advice.

I would like to express the gratitude and profound due to Mr Pravat Shrivastsv (Senior coordinator), Miss Shilpa Puri (Faculty), International Management Middle, New Delhi for his valuable sustained, guidance, priceless suggestions and constant reassurance without which in turn it would not have been feasible for us to complete this kind of project.

STAND OF MATERIAL

Topic| Web page no .

Cover page|

Title page|

Certificate|

Acknowledgement|

Preface|

Set of figures|

List of Tables|

Professional Summary| several

Introduction of Report| being unfaithful

Company Profile| 11

Literature Review| 18

Objectives| nineteen

Research Methodology| 20

Conclusions & AnalysisConclusion| 3435

Recommendations| 36

Limitations| 37

Biblography| 38

Annexture| 39

|

EMAIL LISTS OF NUMBERS:

List of Figures| List of Tables| Page Zero

Figure 1: Pie chart for sexuality | Desk 1| twenty two

Figure a couple of: Bar chart for obtaining an energy...

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