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Energy Drink and Red Half truths

RED BULL GMBH IN SODAS (WORLD)

Apr 2013

OPPORTUNITY OF THE RECORD

Scope

 This global profile focuses on the market trends in soft drinks.  All ideals expressed with this report are retail/off-trade in US buck terms using a fixed exchange rate (2012).  2012 figures derive from part-year estimates.  Almost all forecast data are expressed in frequent terms; inflationary effects happen to be discounted. Conversely, all famous data happen to be expressed in current conditions; inflationary results are taken into account. SOFT DRINKS OFF-TRADE RTD VOLUME LEVEL 534. almost eight billion lt Bottled Water hundranittiotv? billion litres Sports and Bottled and Energy Drinks Sports Strength Water 12-15 billion litres Drinks 205. 1 billion dollars 16. two billion lt Concentrates litres 43 billion litres RTD Coffee some. 5 billion litres Please note Much of the information in this briefing features a statistical nature and, while just about every attempt continues to be made to assure accuracy and reliability, Euromonitor International cannot be held responsible intended for omissions or perhaps errors. Figures in desks and analyses are calculated from unrounded data and may even not amount. Analyses seen in the concile may not entirely reflect the companies' opinions, reader acumen is advised.

Carbonates 169. a few billion lt

Fruit/Vegetable Juice 62. 0 billion lt

Concentrates 43. 7 billion dollars litres

RTD Tea 31. 1 billion dollars litres

While Red Half truths remains the earth leader in energy refreshments, it is facing growing competition from other players. TCCC especially, with Monster in the US and Burn in Brazil, is usually posing a growing threat. Those two markets will be emerging as energy beverages battlegrounds as well as the implications are considerable for Red Bull's ability to remain the number one rated player.

© Euromonitor International

SOFT DRINKS: RED BULL GMBH

PASSPORT two

STRATEGIC ANALYSIS COMPETITIVE SETTING MARKET EVALUATION CATEGORY AND GEOGRAPHIC POSSIBILITIES BRAND APPROACH OPERATIONS RECOMMENDATIONS

STRATEGIC EVALUATION

Red Bull a leading in its category

 The privately-owned Austrian company Red Bull's core business is usually energy beverages. Dietrich Mateschitz and Chaleo Yoovidhya every single owned a 49% share prior to 2012 when Mr Yoovidhya passed away. Mr Yoovidhya's son Chalerm holds the 2%. When Mr Yoovidhya was with your life he acted as a noiseless partner.

Reddish colored Bull GmbH

Headquarters: Local involvement: Category involvement: Fuschl am Find, Austria Global Carbonates, sports and energy drinks

 Red Bull has created a global market for energy beverages, and the groundbreaking Red Half truths brand provides became identifiable with strength drinks for the large number of customers. Red Bull remains bullish and focused in their business brand. Despite rising competition, Red Half truths continues to pleasantly lead the global energy refreshments market in both volume and value terms. However , the risk from The CocaCola Co (TCCC) has been increasing.

World fizzy drinks share by simply off-trade zero. 2% RTD volume (2012): World carbonated drinks off-trade RTD volume 12. 4% growth (2011-2012):

© Euromonitor Worldwide

SOFT DRINKS: REDDISH COLORED BULL GMBH

PASSPORT four

STRATEGIC EVALUATION

Red Half truths continues to see strong net sales progress

 Reddish Bull operates many other businesses aside from strength drinks The company owns and manages a construction company, sports clubs, children academies and TV broadcasting and lately online clothes (Red Bull label only) sales.

 Additional multimedia products consist of print magazines about basketball, motor racing, celebrity gossip and way of life. The company features even ventured into the cellular phone service organization in Austria, Hungary, Switzerland and South Africa.  Being a privately-held organization, financial data is limited however the company reported net revenue of €4. 9 billion dollars in 2012 and 5. two billion containers sold, addressing growth of 15. 9% and 12. 8%, respectively. © Euromonitor International

 Reddish Bull reported exceptionally strong net sales growth in South Africa (+52%), Japan (+51%), Saudi Arabia...

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