UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)
TEACHERS OF ORGANIZATION AND FINANCING (FBF)
Product Code &
SUN ZI'S ART OF WAR AND BUSINESS STRATEGIES
Course of Study:
Bachelor of Business Administration (Hons) (BA)
Bachelors of Business Administration (Hons) Entrepreneurship (EN) Bachelor of Finance (Hons) (FN)
Bachelor of Cultural Science (Hons) Psychology (PY)
Bachelor of Science (Hons) Agricultural Technology (AG)
Bachelor of Science (Hons) Biomedical Science (BM)
Bachelor of Science (Hons) Statistical Computer & Functions Research (SC) Bachelor of Engineering (Hons) Electronic Engineering (EE)
Bachelor of Executive (Hons) Environmental Engineering (EV) Bachelor of Engineering (Hons) Construction Managing (CM)
Bachelor of Information Technology (Hons) Marketing and sales communications and Social networking (CN) Bachelor of Information Devices (Hons) Business Information Systems (IB) Bachelors of Pc Science (CS)
Year of Study:
Season and Semester:
Credit rating Hour
one particular credit hour
2 hours lecture a week for the duration of 7 weeks
Ms. Cheah Ching Mun, MBA
Email: [email protected] edu. my
on the lookout for.
Ms. Cheah Ching Mun
Mode of Delivery:
To achieve an over-all understanding of the applicability of Sun Zi's Art of War to modern organization strategies and practices doze.
Upon completion of this unit, the students will be able to:
1 . Identify the strategies and methods of war via Sun Zi's Art of War. installment payments on your Analyse the applicability of Su Zi's Art of War to modern organization strategies and practices. 3. Apply the kind of principles and concepts of Sun Zi's Art of War in modern organization strategies and practices.
Sun Zi, a renowned ancient Chinese general published the classic focus on military approach – Fine art of Conflict. His treatise shed light on army warfare. There are great commonalities between military strategy and business strategy. The central theme is usually to create a competitive advantage in the opponents also to take advantage of the condition fully. A number of the similarities contain:
1 . The elements of amaze, uncertainties and complexities
2 . The need to remain competitive and gain superiority
three or more. The need to spend resources
four. The importance of leadership attributes
5. The requirement to be adaptable
1 . Wee, C. H. (2003). Sun Zi Art of War: A great illustrated translation with Oriental perspectives and insights. Singapore: Pearson/Prentice Area.
2 . Early, C. H., Lee E. S. & Hidajat, N. W. (2003). Sun Tzu: War and management. Singapore: Addison-Wesley Publishing Company.
1 ) Pearce II, J. A., & Robinson, R. N., Jr. (2007). Strategic Management – Ingredients, Implementation, and Control (10th ed. ). New York: McGraw Hill/Irwin. 12-15.
Method of Evaluation
The examination consists of homework ONLY. Pupils are required to obtain a pass indicate (50%) pertaining to the unit.
Mid-term Test (40 marks)
Group Assignment (60 marks)
A. Mid-term Test (40%)
The test will be conducted on Week 7. The venue and date will be confirmed and announced during the lecture category. The test conventional paper comprises 15 objective concerns and you short article question.
B. Group Job (60%)
Learners are required to kind group of FIVE (Max). Each group to pick a company and write a minimum 2, 500-word assignment on how the selected company applies Sun Zi's Art of War ideas. The lecturer will show the students the expectations with the assignments and guide these people accordingly.
1 ) Introduction...
Sources: 2 . Early, C. H., Lee E. S. & Hidajat, B. W. (2003). Sun Tzu: War and management. Singapore: Addison-Wesley Publishing Company.