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Promoting research 2014; cell phones

MKTG 2270 – Project Research: THE SAMSUNG COMPANY -Target Marketplace

Samsung Focuses on a variety of users with different telephones. For example Term press reports, " This kind of campaign intended for the Samsung Galaxy 4 will be aimed universally by existing Korean Galaxy customers and nonbrand loyal consumers of competitors”(The Marketing Diary) AGE/LIFESTYLE Interbrand. com suggests, " Having its focus on as an aspirational brand to their target audience of young buyers, Samsung is usually wooing Millennials with high-profile partnerships with celebrities just like Alexander Wang, LeBron Adam, Usher, and Jay Z”(Interbrand) Samsung's target audience millenials(born following 1980) and older purchasers of a higher income and education population analysis. As the previous quotation as well suggests, Samsung's users will be drawn to products marketed by celebrities and are also likely attracted to the social media streams that these celebs are a part of. Various millenials happen to be defined by their social way of living. They just like mainstream music, the party scene remaining up to date for the latest cultural news. Photos of people swimming, running, bicycling and skateboarding on Samsungs website claim that Samsung potential buyers may be thinking about Active and adventurous lifestyles. EDUCATION/INCOME Thenextweb tells a good example of Samsung's endeavors to target low brand devoted consumers, " Samsung can be turning their attention — and considerable marketing finances — to the business-to-business (B2B) space following unveiling a worldwide marketing campaign for people who do buiness users. The launch of the campaign — ‘New Business Experience' — comes the same day that reports advised that the White House is preparing to swap its fleet of Cell phone smartphones for the more flexible option that allows employees choose from Samsung's Galaxy range, or perhaps Apple's iPhone and iPad products. ”(the next web) Samsung targets individuals in a huge educational demographic. Korean is advertising towards millenials who could possibly be at any educational level by middle institution to University/College Undergrad and...

26.08.2019

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